Home Market Foods
  • 13-Jan-2017 to 30-Jun-2018 (CST)
  • Marketing
  • Norwood, MA, USA
  • Full Time

We are a growing, entrepreneurial-spirited organization seeking to add to our diverse team of committed and innovative professionals. Our work environment is fast-paced yet informal; we work hard yet have fun together. If you are smart, motivated and looking for a new challenge, consider joining Home Market Foods!


We are looking for an experienced Senior Brand Manager to be a value-added member of our team. The Senior Brand Manager will manage the Cooked Perfect Meatball business.  This will include leading the development and implementation of marketing strategies and plans for existing and new product platforms on the retail side. This individual is accountable for leading the brand development process by working closely with research and development, sales, finance, and operations. 


Position Responsibilities


  • Develops and implements marketing strategies and plans to achieve business goals


  • Leads cross-functional brand and/or project teams to ensure key initiatives are executed with excellence


  • Manages all aspects of consumer understanding including syndicated data, custom consumer research, product research and market intelligence


  • Leads development of integrated consumer marketing, including consumer advertising, promotions and public relations communication as needed


  • Ensures brand equity and message are consistent throughout all consumer and customer support efforts


  • Working with the Field Marketing & Sales Operations Manager, assists in the development and communication of effective customer specific marketing strategies


  • Working with the Director of Trade Development and the Sales Planning Manager, reviews sales forecasts and adjusts plans as needed to deliver results


  • Responsible for the development of long-range strategic business plans, including a rolling 3-year MPT brand plan


  • Assists with new product development process including identifying consumer insights, creating product positioning, assessing market potential and collaborating with other functional areas to quickly bring new meatball products to market


  • Identifies opportunities for product improvements, cost reductions and other ways to grow and/or improve business practices on an ongoing basis to ensure the company is maximizing its volume and profit opportunities with all key constituents


  • Prepares business goals and marketing plans for new product/line introductions


  • Analyzes business results and marketplace dynamics to provide on-going marketing mix recommendations


  • Manages website content and evolution


  • Participates in customer presentations as appropriate


  • Working closely with Sales, manages ongoing competitive intelligence and translates that information into appropriate competitive responses


  • Working with the Category Management Team, assists with the development and production of sales support materials


  • Coaches sales personnel on how to incorporate consumer insights/research into sales presentations


  • Other duties as assigned



Position Requirements



  • MBA in Marketing or related field


  • 7+ years consumer packaged goods marketing/brand management experience, ideally in a food manufacturing environment


  • Experience developing consumer and trade marketing objectives and translating these into functional strategies and tactics


  • Experience managing projects and/or leading a team in a cross-functional environment


  • Proficiency with syndicated data (Nielsen/IRI)


  • Very strong communication and interpersonal skills


  • Ability to prioritize projects and produce high quality and quantity output that adds value to the company


  • Strong quantitative and analytical skills




About Home Market Foods


For over 50 years, Home Market Foods (HMF) has provided superior quality food products, from its beginnings as a purveyor of fresh meats to its current position as a major specialty provider of fully cooked value-added meal entrees, appetizers, and snacks for both retail and foodservice customers.


HMF's core business makes it the nation's leading producer of flame broiled meatballs.  As it has grown, HMF has diversified into a broad array of other fully cooked frozen products, including beef and chicken handheld products, multi-serve family meal entrees, marinated and flame grilled beef, pork and poultry entrees, and hardwood smoked pit barbecue specialties. HMF's branded products are currently marketed under the Cooked Perfect, RollerBites, and Family Buffet trademarks.


Our products are consumed in two places: At-Home and Away-From-Home.  Customers of the company's At-Home business span the full spectrum of retail channels, including supermarkets, mass merchandisers, club stores and specialty grocers.  Customers of the Away-From-Home business include convenience stores, restaurant chains, hotels, concessions, colleges, and delis.



Home Market Foods
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